DemandJump Secures More Funding

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Indianapolis-based tech company DemandJump has completed a $5.5 million Series A2 round of funding. The company, which provides a digital marketing platform, says it plans to use the funding to continue expansion of its product, engineering, sales and marketing teams.

The funding was led by Georgia-based venture investment firm BIP Capital. DemandJump says the latest funding round brings the total amount it has raised to date to more than $14 million.

"We built DemandJump to help companies market with precision so they can transform their marketing departments into revenue centers," said Christopher Day, co-founder and chief executive officer of DemandJump. "We’re excited to partner with a firm of BIP Capital’s experience and caliber to further accelerate our rapid growth and continue to build on the value we provide to our customers. In addition to funding, BIP Capital offers exceptional operational guidance and mentorship that will be invaluable to our team."

DemandJump says it has seen 121 percent year-over-year growth and has doubled its workforce over the past 12 months. The company did not specify how many jobs would be added as a result of the new funding.