Sigstr Details Growth, New Platform
Sigstr says the capital will allow it to advance its email signature marketing platform and accelerate hiring.
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowThe first company to launch from the High Alpha venture studio continues to report solid growth. Indianapolis-based Sigstr says its employee count, customer base and revenue have nearly tripled since this time last year. The email signature marketing platform has also announced a new, artificial intelligence-based relationship marketing platform.
A company spokesperson tells Inside INdiana Business Sigstr’s employee count has reached nearly 60 and it customer base tops 400 companies. In 2016, Sigstr announced plans to invest nearly $1.5 million to double its downtown Indianapolis footprint and add up to 111 jobs. Last year, the company announced a $5 million round of funding and new customers including AT&T (NYSE: T) and the LA Galaxy professional soccer team.
Sigstr says the new platform, Sigstr Pulse, uses artificial intelligence to analyze data including employee email, calendar patterns and CRM data to "score" the strength of relationships. The company says the technology allows companies to see which marketing accounts have growing relationships and what tactics are influencing success.
Sigstr was the first company to spin off from the High Alpha venture studio. The company’s software is designed to bring calls to action and other content into email signature lines and measure impact.