Octiv Secures Nearly $5M in Funding

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Indianapolis-based Octiv has completed a $4.75 million round of funding. The sales technology company says the latest round includes a major investment from GE Ventures, which will help the company previously known as TinderBox boost its product capabilities and engineering team.

GE Ventures is the venture capital arm of New York-based General Electric Co. (NYSE: GE). Octiv also received investments from High Alpha Capital, Greycroft Partners and Allos Partners. 

"Our latest partnership with GE is proof that workflow management in the cloud has become a must-have for enterprise organizations that need scalable solutions," said Dustin Sapp, co-founder and chief executive officer at Octiv. "This investment deepens our relationship with GE, and will help us to accelerate development priorities for our enterprise clients."

GE Ventures says the investment will allow Octiv to "significantly streamline enterprise sales and workflow processes for companies around the world." The company says working with Octiv has been critical to its new digital commerce platform.

Formerly known as TinderBox, the company announced in July it was rebranding itself as Octiv. The company is investing $3 million to expand its downtown Indianapolis headquarters and add up to 224 jobs by 2021.