Indy Companies Relaunch After Merger

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Two Indianapolis marketing and communications companies that merged in December have relaunched under a new name. The companies formerly known as Stringcan and Sonar Studios now operate as Gear Marketing.

Stringcan President Tony Scelzo and Sonar Studios President Vince Freeman will lead Gear Marketing together. They say a gap was growing in the needs of the marketing industry which they could help fill by working together.

"Marketing and its strategies have become so watered down that it’s difficult to stay focused and know where the best path for individual businesses begins or ends." said Scelzo "I think Gear is an answer to the convergence that is happening in sales, marketing, and technology right now; businesses want answers that really drive the outcomes and want all the pieces to work together at the same time – that’s what Gear does."

The newly-merged team held their official relaunch Wednesday at their shared facility in Zionsville.