DemandJump Scores Funding
Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowCarmel-based DemandJump LLC has received a $750,000 seed round of funding from a group that includes 4G Ventures of Indianapolis and Chicago’s Hyde Park Venture Partners. The marketing intelligence software developer recently announced plans to invest more than $1.2 million into an expansion that includes more than 80 jobs. During an interview in July on Inside INdiana Business Television, co-founders Christopher Day and Shawn Schwegman said there is need for technology that can cut through the sea of data available to marketers.
Hyde Park Venture Partners is no stranger to the central Indiana tech scene. Its portfolio includes ExactTarget co-founder Scott Dorsey-led HighAlpha, software startup TinderBox Inc. and Geofeedia Inc., which is headquartered in Chicago and announced plans in August to add around 340 workers to its Indianapolis office as part of a $2.9 million investment.
Day says "unlike other tools that provide a scorecard of historical marketing performance, DemandJump is a central source of ‘truth,’ or repository where marketers can discover now what they should act on next. We are very excited that this group of sophisticated and experienced investors saw the game-changing technology that we developed and decided to join our team."
As part of the funding, DemandJump is opening up early access to its platform. You can connect to more about the company by clicking here.